1: Brand is Profit

A far-sighted brand promotion strategy, building a high-end brand of Chinese soft furniture, with long-term cooperation with high-end media such as fashion home magazines, China National Radio, Music Radio, Sohu, Baidu, Soufun, Sina, and various outdoor media. 1018 exclusive stores have been rapidly opened and successfully operated domestically, forming one of the largest sofa and soft bed distribution networks in China, providing strong support for dealers to quickly improve their brand awareness and consolidate their brand image.

2: Team is Profit

Mi Hua Furniture brand has a professional corporate business school, committed to providing comprehensive operational training support for dealers from the basics of joining to operational improvement and long-term business development, with lifelong responsibility training. Professional and exclusive in-store training services cover all levels, including dealers, store managers, and staff. Ensure that dealers build an intellectual platform for store management, talent cultivation, and market competition, forming a powerful weapon for the dealers' terminal market strategic planning.

3: Location is Profit

Mi Hua Furniture is a close partner of Red Star Macalline, a mainstream home furnishing mall. Mi Hua Furniture usually occupies A+ positions in malls where furniture dealers choose their preferred brands. Prime store locations allow dealers to achieve more with less.

4: Product is Profit

Mi Hua Furniture has Italian designers and is the only company in the industry to release international sofa fashion trends twice a year, in spring and autumn. With hundreds of design patents and 100 new products launched annually, it grasps the core competitive advantage of soft furniture styles and guides consumption.

Mihua furniture design is elegant and generous, combining fashion leisure with classic colors, with young design elements, simplicity, softness, attention to detail embellishment, grasp the fashion trend, novel and unique style, smooth lines, colors and fabrics closely follow international fashion trends, tailoring is appropriate, paying great attention to the design of product details, taking elegance and generosity as the product appeal point, and being at the forefront of fashion in terms of style, fabric, color and detail processing. The style is restrained and fashionable, the design is full of tension, interpreting a new era of elegance and refined life, forming its own unique aesthetic taste and aesthetic language.