Introduction to Jacky Heung

　　Jacky Heung was born into a famous Hong Kong family. His father is Hong Kong entertainment tycoon, Xiang Huaqiang. However, he did not rely on his family's influence. At age 21, he started his acting career as an extra in his first film, "Once Upon a Time in China and America". From age 21 to 25, his acting career gradually improved, and he began playing male leads. However, Jacky felt it wasn't enough. So at age 25, with absolutely no martial arts background, he suddenly decided to learn martial arts.

　　“Because I still felt that my family's influence was too great, and people didn't look at me objectively. I wanted to have something that made me different from others, something that made me more interesting.” He thought of martial arts and immediately began training in seclusion, 8 hours a day, 3 hours of martial arts, and the rest of the time practicing wire work, taekwondo, and swordsmanship.

　　Martial arts left a deep impression on Jacky Heung in 2013. That year, while practicing a backflip, he lost control upon landing, falling heavily to the ground and breaking both legs. “At that time, I was already quite good, and I was worried whether I could return to acting or continue practicing martial arts? That kind of terror was the most painful.”

　　He recuperated for six months, engaging top rehabilitation experts for training. During those six months, he experienced countless fears of never being able to walk again. By chance, he met a master and began practicing meditation, which taught him to connect with his inner self, a practice he still benefits from today.

　　Ultimately, he overcame this challenge. Besides this, he didn't find anything particularly difficult. Because martial arts was a path he found himself.

　　Pursuing the same goals as MIHUA Furniture

　　I'm racing against time, racing against myself. Among those in this industry who are my age, 10 years older, or 10 years younger, I'm probably the only one practicing martial arts. I don't want to compare myself to anyone, not even Bruce Lee or Jet Li. You don't need to compare; you have your own style. Jet Li is my mentor, and you can see that my fighting style is completely different from his.”

　　“I want to integrate fashion into kung fu, to make people feel that kung fu isn't rustic or just hard work, but also fun. For example, incorporating parkour, MMA, Muay Thai, and taekwondo into kung fu.”

　　This idea aligns with MIHUA Furniture's approach: integrating different elements to create furniture suitable for modern young people.

　　Interview with Wan Faying, Founder of MIHUA Furniture

　　Recently, I had the honor of interviewing Mr. Wan Faying, founder and chief designer of MIHUA Furniture, who is hailed as a "new-era furniture craftsman" by the Chinese furniture industry. Creating stylish and expressive designs, building homes filled with happiness. For 20 years, he has diligently cultivated the Chinese furniture market. Let's delve into his world and his brand!

　　Mr. Wan, the founder of MIHUA Furniture, is a reserved, new-generation entrepreneur with intelligent eyes. He stated: "My greatest wish is to create high-quality furniture and sofas for the Chinese people, so that every family in China can enjoy healthy, safe, comfortable, stylish, and personalized sofas. To this end, we strive for perfection in every detail and every product. We don't aim to simply expand the business, but to make it refined and strong."

　　Mr. Wan also mentioned: "In 2021, the company launched a celebrity endorsement brand strategy, initiating the "Star Brand, Star Product, Star Image, Star Team, Star Service, Star System" six-star service initiative. This comprehensive brand upgrade has injected new impetus into the company's development and opened a new chapter in the fashionable home furnishing market service!"

　　To drive the overall brand image upgrade, at the beginning of 2021, MIHUA Furniture appointed Jacky Heung, a Hong Kong kung fu film star, as its brand ambassador. The main considerations were Jacky Heung's youthful, fashionable, high-end, and international image. Jacky Heung is also a positive and upwardly mobile young man. He can perfectly interpret MIHUA's fashionable, high-end, and international image, and his diligent and meticulous work ethic perfectly matches MIHUA Furniture's craftsmanship spirit.

　　Mr. Wan also stated that signing Jacky Heung, the Hong Kong kung fu film star, as the brand ambassador signals a comprehensive upgrade of MIHUA's brand strategy, marking a significant commitment to the brand's path. The collaboration between the two is not only a milestone in MIHUA's brand marketing but also a major event in the fashion home furnishing industry. Helping to create a better home life is MIHUA's unchanging commitment and pursuit.

　　About MIHUA

　　MIHUA Furniture originates from a high-end international home furnishing brand from the Paris-based École nationale supérieure des Beaux-Arts. Its China headquarters and production base are located in Foshan Longjiang, the furniture manufacturing capital of China. It is a professional home furnishing manufacturer integrating design, R&D, production, sales, and service. Its "MIHUA" brand features two main series, "MIHUA-Leisure" and "CHUNGLI-Minimalist," advocating a "fashionable, romantic, healthy, and free" lifestyle. Customizing fashionable living, making life more beautiful with MIHUA. MIHUA aims to provide global families with fashionable, comfortable, healthy, personalized, and original high-end overall home furnishing experiences.

　　Products cover living room, dining room, and bedroom furniture, providing a one-stop overall home furnishing solution for modern urban elites with refined taste and high-quality pursuits. Through the collision of wisdom with international original designers, combining French romantic and fashionable living styles with Chinese modern life philosophy, it imbues homes with personality, ideas, and emotions.

　　Finally, Mr. Wan stated: "In the next three years, MIHUA will use "sea, land, air, space, and submarine" brand promotion across various media to expand brand influence and improve brand awareness and reputation. Collaborating with Jacky Heung to promote brand strategy upgrades will better convey brand concepts, build greater confidence among channels and consumers, and inject greater momentum into the high-end brand image. We will also uphold the brand concept of beautifying people's lives and serving thousands of households, creating a fashionable and high-quality home life."

　　Jacky Heung, proving his charm with strength

　　MIHUA, proving its potential with strength

　　Jacky Heung, persistent in self and forging ahead

　　MIHUA, unwavering in belief and marching forward

　　Today, Jacky Heung and MIHUA will join hands,

　　Together leading the new fashion in furniture!