The "MIHUA Furniture 2021 National Dealers Wealth Summit" saw a spectacular gathering of national dealers on the 14th. MIHUA Home executives, functional departments, employee representatives, cooperative clients, and leaders and friends from all walks of life gathered together to celebrate this event.

　　2020 was a year of reshuffling, transformation, and disruption for the furniture industry. Moving forward and developing amidst change was a test for every company, but thankfully, we persevered and embarked on the path of national goods transformation. In 2021, we will embark on a new journey with a new posture, embracing new hopes.

　　From March 14th to 15th, 2021, the 2021 National Dealers Wealth Summit, themed "Starlight MIHUA, Empowering China," brought together MIHUA executives and dealers and partners from across the country. MIHUA, with its industry benchmark attitude, shared forward-looking industry trends and showcased its 2021 development strategy with attending dealer partners.

△Scenes from the conference

　　Top management interprets future plans, providing multifaceted support for dealer development

　　MIHUA has always attached great importance to the development of its dealers, viewing the brand and its dealers as a community of shared destiny. In 2021, MIHUA Furniture will continue to uphold the principle of "win-win development between manufacturers and dealers," promoting coordinated market development, increasing brand promotion efforts, and supporting dealer operations through the cultivation of a strong proactive marketing team to achieve significant breakthroughs in performance and reach new heights of development.

　　At this conference, Mr. Shaolong and Guo Ge were also invited to give lectures, providing dealers with detailed interpretations and guidance on brand planning and market marketing.

　　At the conference, the mentors stated that in the face of market changes, it is necessary to recognize that "learning is the main theme of the future," encouraging the dealers present to achieve growth and development.

On-site interaction

△Dealer sharing

　　At the conference, heavyweight guests gave speeches, various functional departments showcased content upgrades for the new year, and outstanding dealers from various regions shared their practical experiences, providing continuous valuable insights. The evening banquet marked the climax of the dealer conference, filled with exciting and non-stop events.

Highlights of the evening gala

　　Looking back at the past, looking forward to the future. Witnessing growth, gaining new knowledge. At this moment, let us raise our glasses together to celebrate the breakthroughs and achievements we have made in the past year.

　　Wan Faying, General Manager of MIHUA Furniture, led MIHUA senior management and special guests in a toast, expressing deep gratitude to the MIHUA family members, leaders, and friends present, and stating that MIHUA will use even more time in the future to express gratitude and grow. The evening's program performances officially began in a warm atmosphere of toasting together.

High spirits, demonstration of morale

　　After enlightenment from the wisdom classes of the two teachers, the MIHUA family members showcased their best spirits on stage with unique team presentations, further demonstrating the positive and upward MIHUA corporate spirit. Attacking, we will conquer; defending, we will stand firm! In close combat, the brave will win! Proud MIHUA people! We believe that our soldiers will surely reap a bountiful harvest.

　　During the program segment, different performance styles and unexpected heavyweight guest performers appeared one after another, with laughter and surprises throughout.

2021 MIHUA Home National Dealers Conference

　　At this dealer conference, MIHUA reached strategic cooperation agreements with 3D Home, CCTV, Result Investment Promotion, and Hong Kong celebrity Jacky Heung. MIHUA leverages its own resource advantages and relies on digital tools to create a more convenient and efficient consumer experience!

MIHUA and 3D Home reach a strategic cooperation agreement

MIHUA and CCTV reach a strategic cooperation agreement

MIHUA and Result Investment Promotion reach a strategic cooperation agreement

MIHUA and Hong Kong celebrity Jacky Heung reach a strategic cooperation agreement

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MIHUA's strategic cooperation with CCTV, 3D Home, Result Investment Promotion, and Jacky Heung

Working together to win in the age of wisdom

　　At the conference, MUHUA General Manager Wan Faying officially signed strategic cooperation agreements for the comprehensive development of smart terminal stores, witnessed by national dealers.

　　MIHUA Home stated: "The future of home furnishing is half technology, half life. With the continuous development of digitalization and technology, the arrival of future home furnishing is inevitable. Immersive panoramic presentations, information publishing systems, and remote conferencing technologies will empower MIHUA stores to undergo comprehensive innovation and upgrades."

MIHUA General Manager Wan Faying

　　With the further maturity and implementation of 5G, VR, and other technologies, the model of "cutting-edge technology + smart home stores" will have broader imagination space. The interactive application experience of smart screens and virtual reality will also give consumers more immersion. The integration of online and offline business channels, the complete transformation of the traditional sales model into new retail "scenario-based sales," the use of online mini-programs, smart stores, and efficient interconnection between headquarters and terminals, etc., will establish an effective new retail ecosystem.

Investment promotion policies ignite the entire venue

　　MIHUA Home brought exciting investment promotion policies with significant efforts. Comprehensive policy support, perfectly combined with the excellent quality and high appearance of MIHUA's new products, ignited the high enthusiasm of the family members.

Hot signing, high popularity

　　The hot signing scene demonstrated the family members' recognition of the MIHUA brand and products!

　　MIHUA Home strongly supports dealers, and dealers sign on-site

　　With the investment promotion conference + exhibition, 72 exclusive stores were successfully signed, basically completing MIHUA Home's domestic market layout, and 8 dealer partners signed for their second and third stores.

Award Ceremony

　　From its establishment to becoming an industry-leading brand, MIHUA has benefited from its consistent adherence to product-centricity, emphasis on product upgrades, deep cultivation of the market, and strengthening of corporate management, as well as the hard work and dedication of every dealer partner.

　　Honor is an affirmation of the past, while breakthroughs are a commitment to the future. At the awards ceremony, MIHUA recognized and rewarded outstanding dealers, presenting the Mihua Star Award and corresponding honorary trophies and monetary incentives. This is their honor, and also MIHUA's recognition and trust in outstanding dealers.

A New Journey

　　Those who chase dreams gathered in the city of dreams, Foshan, at this beautiful moment. Honor and responsibility have given us a new mission, and we are about to embark on a new journey! As the atmosphere thickened, MIHUA and its senior executives offered their blessings to the guests. We will embark on this new journey together with you!

　　Thus, the MIHUA 2021 National Dealers Wealth Summit came to a successful conclusion. In an era of great changes in the industry, MIHUA has undergone continuous in-depth adjustments, embarking on the fast track of healthy and green development, which is inseparable from the concerted efforts and strong support of our dealer partners. In 2021, Mihua shone brightly, driving China forward.

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