Foshan Rice Painter Co., Ltd. was established in 2012. The company headquarters is located in Hexiang Street, Baoan District, Shenzhen City, and is a soft furniture manufacturing enterprise integrating R&D, design, production, sales, and service. Since its establishment, the company has adhered to the customer service principle of "customer value first, customer needs as the root".

Rice painting culture: Open, harmonious, pragmatic, and innovative

Rice painting style: No excuses, rapid execution

Rice painting purpose: Pursue sustained profitability and long-term prosperity

Rice painting motto: Knowledge and action are one, knowing good and knowing happiness

Rice painting mission: Promote the spirit of industry, pursue perfect quality, provide professional services, and create a comfortable home environment

Corporate vision: To become a world-leading furniture company and achieve Rice painting's century-old world brand

Employee vision: Have dreams, have careers, and become the happiest people in the world

Rice painting's core values are:
Right and wrong view - User-centric, self-critical
Development view - Entrepreneurial spirit and innovative spirit
Interest view - Win-win situation for individuals and enterprises

The right and wrong view of "always user-centric and self-critical" is the driving force behind Rice painting's creation of users.

Rice painting people always put users first, not only meeting user needs but also creating user needs; Rice painting people always think of themselves as wrong, only by thinking of themselves as wrong can they constantly deny themselves, challenge themselves, and reshape themselves - achieving victory through change and change.

The two spirits of entrepreneurship and innovation are the unchanging genes of Rice painting culture.

Rice painting's unchanging conceptual genes are both a guide to employees' personal development views and a constraint on their values. The conceptual gene of "always user-centric and self-critical" requires employees to have the spirit of two creations.

Entrepreneurial spirit is the spirit of entrepreneurship. Rice painting encourages every employee to have the spirit of entrepreneurship, changing from being managed to self-managed, turning the impossible into the possible, and becoming their own CEO;

The essence of the innovative spirit is to create differentiated value. The creation of differentiated value comes from creating new user resources.

The core of the two creative spirits is to emphasize locking in the first competitive advantage goal. The goal remains unchanged, but to achieve the goal, an open perspective should be adopted to effectively integrate and utilize resources from all parties.

The win-win interest view of individuals and enterprises is the guarantee for Rice painting's sustainable operation.

Rice painting is the Rice painting of all stakeholders, mainly including employees, users, and suppliers. In the networked era, Rice painting and its sub-suppliers and partners together form a networked organization, forming interest communities that share, win-win, and co-create value. Only when all stakeholders continue to win-win can Rice painting achieve sustainable operation. To achieve this goal, Rice painting continuously innovates its business model, gradually forming and perfecting a win-win model of individuals and enterprises with Rice painting's characteristics, "people" being employees with the spirit of two creations; "single" being user value. Each employee creates value for users in different self-managed entities, thereby realizing their own value, and the enterprise value and company value are naturally reflected.