Mihua 米画 31073727

Overview
Mihua is an independently owned brand under Foshan Shunde Mihua Sofa Co., Ltd., registered on March 28, 2019. Its main business scope includes beds, sofas, coffee tables, and other furniture. It is a fashion soft furnishing brand specializing in the research and development, production, sales, and service of whole-house furniture. It owns three major systems: fabric sofas, sofas, and smart sleep, providing complete home furniture matching and aiming to become a leading well-known home furnishing brand.

Company Name: Foshan Shunde Mihua Furniture Co., Ltd. English Name: MIHUA
Established: 2014 (2015)
Company Slogan: A better life, starts with Mihua!

Brand Introduction

Mihua Home's China headquarters and production base is located in Longjiang, Foshan. It is a professional home furnishing manufacturer integrating design, R&D, production, sales, and service. Its "Mihua" brand features two main series: "Mihua - Leisure" and "Chuanchi - Minimalist".

Brand Philosophy

Committed to following a "fashionable, romantic, healthy, and free" lifestyle. It aims to create a high-quality, original, fashionable, comfortable, healthy, and personalized overall home furnishing brand for global families.

Brand Interpretation

米——米 is a unit of measurement for length; it can also represent a ruler. Measurements include millimeters, centimeters, meters, and kilometers, representing precision. A ruler is a measuring tool indispensable for craftsmen, used for measuring and drawing lines, symbolizing the spirit of craftsmen and artists pursuing high standards and high-quality perfect products.
画——画 means painting or picture, representing beauty. It expresses how Mihua people, through hard work and sweat, create furniture masterpieces. Through Mihua's high-quality home furnishings, a warm home is created, promoting people's pursuit of a fashionable, free, romantic, and healthy life. It allows the body and mind to soar freely in a happy and unconstrained home space, achieving complete relaxation in a comfortable and easy home environment, thus realizing people's desire for a better life and ultimate happiness.

Miwa (uppercase MIWA)
(International, high-end, modern) Chinese interpretation: Wise eyes/name.

Celebrity Endorsement

In 2020, signed a contract with the famous Hong Kong kung fu superstar Jacky Heung as the brand ambassador.

Main Categories

Mihua mainly designs, develops, produces, and operates fabric sofas, fashion soft beds, functional sofas, living room hardware, and minimalist home furnishings;

Product Style

Mihua Leisure Series: Noble, free, comfortable - Customizing fashionable home life quality.

Mihua Minimalist Series: Pursuing simplicity and fashion, belonging to a versatile style - Chuanchi simplicity, extraordinary comfort.

Mihua Sleep Series: Soft, comfortable, relaxing, and de-stressing. Improves sleep quality and relieves work pressure.

Product Positioning

High cost-effective and user-friendly design. With fashionable and trendy designs, it has built two major series: leisure and minimalist, meeting the deep needs of different fashion groups. Experiential scenario design and advanced cultural design concepts meet the pace of the new era, breaking the constraints of traditional space and creating an infinitely free and fashionable happy living space.

Company Slogan

A better life, starts with Mihua!

Corporate Culture

【Enterprise Spirit】Innovation, leadership, patriotism, gratitude
【Enterprise Vision】To provide fashionable and healthy home life for the world
【Enterprise Mission】To create happiness for employees, wealth for customers, and value for society
【Values】Integrity, pragmatism, progress, gratitude, sharing
【Product Philosophy】Specialized, refined, and in-depth, 1 meter wide, 1 kilometer deep
【Business Philosophy】Integrity-based, product-oriented
【Service Purpose】Sales are not the end, service has just begun
【Meeting Management】Meetings must have discussions, discussions must have decisions, decisions must be implemented, and implementation must yield results
【Learning Culture】All staff learn, systematic learning, continuous learning, happy learning
【Talent View】Those with both morality and talent will be exceptionally employed; those with morality but lacking talent will be trained and employed; those lacking both morality and talent will be resolutely not employed.

Brand Honors
    

Development History
In 2015, the China production base was established.
In 2016, the brand's cultural packaging was comprehensively upgraded, and nationwide market promotion was promoted. The product production process and quality were continuously improved, winning a large number of customers with ultra-high cost-effectiveness, stable quality, and delivery times.
In 2017, a new sales channel system was established.
From 2017 to 2019, it won "China's Well-Known Brand," "China's Green Environmental Protection Product," "China's Green High-Quality Product," "Top Ten Brands in China's Furniture Industry," "China's Consumer Satisfaction Product," "China's Famous Brand Product," and was awarded "National Furniture Quality, Service, and Integrity AAA Enterprise".
In 2018, a terminal sales training system was established, focusing on improving the business capabilities and terminal store management capabilities of dealers. High-quality dealers were selected to receive training from professional training institutions.
In 2018, it was selected as a "China's Preferred Brand" by the China Preferred Brand Promotion and Development Project and was rated as a furniture brand favored by young people;
In 2019, the new product iteration and research and development of the "Chuanchi" series;
In 2019, Mihua Furniture and 3D Home officially reached a strategic cooperation;
In 2020, a strategic cooperation was reached with Dongjia Education;
In 2020, it signed a contract with the famous Hong Kong kung fu superstar Jacky Heung as the brand image ambassador, promoting brand operations and working together to create a fashionable home life.
In 2021, a strategic cooperation with result marketing was established to build a terminal marketing system, providing escort for store operations;
In 2021, a strategic advertising cooperation agreement was signed with CCTV; paving the way for a strong alliance and strategic win-win.